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17 Apr, 2023
1 min time to read

According to a recent report, Apple has not only achieved significant improvements in performance but also in efficiency as the transition to Apple Silicon technology progresses.

In an interview with the Independent, Doug Brooks, a member of Apple's product marketing team, shed light on various aspects of the company's transition to Apple Silicon, including its motivation, the current state of the Mac lineup, and more.

Brooks explained that Apple saw the "incredible capabilities and performance" of its custom chips in the iPhone and iPad, which gave the company a "tremendous belief on where that could take the Mac." He emphasized that as the company developed several generations of iPhone and iPad, they observed the remarkable capabilities and performance they delivered, combined with the innovation in other technologies that went into the chip. As a result, they were confident in the potential of the Apple Silicon to transform the Mac, leading them to venture into the transition in 2020.

Brooks acknowledged that the trajectory of the transition was impressive and that Apple worked tirelessly to develop more capabilities, which gave them tremendous confidence in the transformative power of Apple Silicon. He further mentioned that the Mac product line built today is the best they have ever had, attributing much of its performance and power efficiency to the Apple Silicon technology. He stated that the chip builds on the legacy that began with the iPhone, and it has been a tremendous advantage for Apple.

One of the more intriguing comments from Brooks in the interview came when he was asked about how the Apple Silicon transition might impact the performance of higher-end computers, such as the Mac Pro. He was asked if there are any "disadvantages" to the higher-end Macs receiving the "advantages of a mobile chip, in the form of extra efficiency, and more." Brooks didn't see any disadvantages and believed that the Apple Silicon technology provides exceptional performance and power efficiency, making it a perfect fit for the Mac product line.