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13 Mar, 2023
1 min time to read

Tim Cook and Jeff Williams insist on the soonest launch of the AR/VR headset when design team would wait until lightweight AR glasses.

As per the latest rumors Apple would launch its mixed reality headset in June at WWDC. Recently the Financial Times has published more details, claiming that Tim Cook bets on Apple's mixed reality headset to secure his legacy.

While AR/VR headset is expected to be expressive and bulky Apple designers would prefer to hold on until lightweight AR glasses and so to deliver a “version one” product.

Initially almost all decisions were made by Steve Jobs and designers. This time the structure seems to change, and operations team takes precedence.

As Benjamin Mayo from 9to5Mac claimed:

The headset launch will no doubt reflect on Tim Cook’s legacy. The headset represents the second major new product launch of his tenure as CEO, after the Apple Watch in 2015. Cook has already indicated he plans to retire within the next decade, which means the headset very well could be the last major product launch of his run as CEO.