Apple Battersea in London's historic Power Station opens its doors

Apple opens its newest store, Apple Battersea, in London's iconic Battersea Power Station, offering customers an enjoyable shopping experience and a wide range of Apple products and services.

The store aims to serve the local community and customers from around the world, providing exceptional support, educational workshops, and a sustainable shopping environment.

Deirdre O'Brien, Apple's senior vice president of Retail, expresses excitement about expanding the company's presence with Apple Battersea, located near their new U.K. headquarters. The store boasts a highly skilled team ready to assist customers in purchasing and learning about the latest Apple products, such as the 15-inch MacBook Air and the Mac Studio with M2 Max and M2 Ultra.

Apple Battersea takes inspiration from the local area, offering unique Today at Apple tours focused on iPhone photography and iPad creativity. Visitors can participate in Photo Tour or Art Tour experiences centered around capturing the story and perspective of Battersea Power Station.

The store is designed with accessibility in mind, with universal design principles, different heights of tables and seats, advanced assistive listening systems, and improved visual and acoustic clarity. For wheelchair users, the navigation space has been increased, ensuring a comfortable and inclusive shopping experience.

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Sustainability is a key focus of Apple Battersea, with the store utilizing carbon sequestration through sustainably harvested wood in its design. Like all Apple Store locations, Battersea operates on 100% renewable energy and is carbon neutral.

Apple Battersea marks the company's 40th store in the U.K. and is open daily from 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. on Sunday.