Amazon launches Bedrock, a cloud service for AI-generated text and images aimed at businesses and developers

Bedrock is Amazon's new API for Amazon Web Services (AWS) that allows developers to use and customize AI tools that generate text or images.

The service provides users with a choice of Amazon's Titan foundation model and several startups' models, including Anthropic's Claude, AI21's Jurassic-2, and Stable Diffusion. Bedrock's serverless experience allows users to get started quickly and customize foundation models with their own data, integrating and deploying them into their applications using AWS tools and capabilities.

The service offers customers flexibility in using AI models, with the ability to customize how the models work based on input, addressing a crucial privacy concern for businesses entering sensitive data.

According to CNBC, Amazon CEO Andy Jassy said that most companies want to use these large language models, but the really good ones take billions of dollars to train and many years, and most companies don't want to go through that. So what they want to do is work off of a foundational model that's big and great already and then have the ability to customize it for their own purposes, which is what Bedrock offers. Early businesses lined up to try Bedrock include C3.ai, Pegasystems, Accenture, and Deloitte.

While the company hasn't yet announced pricing for the AWS toolset, it's currently opening access through a waitlist. Developers can read more and apply for admission to the project's website. Overall, Amazon's Bedrock represents a cloud-based and configurable alternative to OpenAI's ChatGPT and DALL-E 2, providing businesses and developers with powerful and customizable AI tools for generating text and images.