Bluesky gains momentum on Threads amid rising criticism of Meta's moderation

Bluesky is making waves on Meta's Threads platform following a rise in user frustrations over Meta's content moderation policies.

Complaints about engagement bait and inconsistent moderation decisions have sparked increased discussions about Bluesky as an alternative. In response, Bluesky launched an account on Threads, using the platform to promote itself as a more user-driven and flexible option for social experiences. The tactic seems effective, with "Bluesky vs Meta moderation" trending on Threads for two days in a row.

Bluesky offers a decentralized approach, allowing users to customize their content and moderation experiences, in contrast to Meta's stricter policies. Whether this will lead to a significant migration to Bluesky remains to be seen, though the platform has already seen a recent uptick in users, now reaching 10.8 million.