Meta tests an AI-powered search bar in Instagram

This innovation allows users to engage with Meta AI directly through DMs, enabling them to ask questions or explore pre-loaded prompts.

Beyond facilitating conversations, the AI-powered search bar also aids in content discovery. Users can tap on prompts like "Beautiful Maui sunset Reels" to find related Reels videos. Additionally, some users have been able to request Reels suggestions directly from Meta AI.

While Meta confirmed the experiment, details about the use of generative AI technology in search remain undisclosed. The company stated that various generative AI-powered experiences are in development and undergoing limited public testing.

Improving search quality on Instagram has been a priority for Meta, especially in light of competition from platforms like TikTok. With generative AI potentially enhancing search capabilities, Meta aims to enhance discoverability and user engagement on the platform.