Spotify unveils AI-driven playlist creation feature

The streaming giant announced on Monday the beta release of AI playlists, allowing users to generate personalized playlists based on written prompts.

Initially available to users in the U.K. and Australia on Android and iOS devices, the feature will be continuously refined based on user feedback.

With AI playlists, Spotify users can request custom playlists tailored to specific themes or activities, such as "songs to serenade my cat" or "beats to battle a zombie apocalypse." Users can also refine their playlists further by issuing commands like "less upbeat" or "more pop," ensuring the perfect mix.

The technology behind AI playlists utilizes large language models (LLMs) to understand user intent, combined with Spotify's extensive knowledge of individual tastes and preferences. Leveraging third-party tools, Spotify creates a seamless experience for users, offering prompt suggestions for those seeking inspiration.

Spotify has been investing heavily in AI technology to enhance its platform, with previous innovations like AI DJ and Niche Mixes. The company continues to explore new options for AI integration, with CEO Daniel Ek hinting at future possibilities such as podcast summarization and AI-generated audio ads.