Elon Musk expands access to Grok AI chatbot on X to Premium subscribers

Previously reserved for Premium+ members, Grok's availability will be extended to a broader user base later this week.

This strategic move was made amid declining X usage rates. Recent data shows a significant decline in user activity and engagement since Musk acquired the company.

Musk's decision to make Grok accessible to more users could be seen as an effort to retain existing users and attract new ones amid increasing competition from other chatbot platforms.

While Musk did not specify an exact launch date for Grok for Premium subscribers, the move underscores X's ongoing efforts to expand its offerings and regain a position among competitors.