Google introduces generative AI tools for advertisers

Advertisers can utilize text prompts to iterate on text and image content until they find the desired result.

These tools are aimed at both advertising agencies and businesses lacking in-house creative teams. Additionally, Google assures that it will never generate identical images to prevent duplication between competing businesses.

The step-by-step ad creator will be available for users of Google's Performance Max ad campaign product, offering ad generation for various Google platforms. Furthermore, an advanced image editing solution similar to the Pixel 8's Magic Editor capabilities will be included, enabling visual ad updates while retaining hero assets.

These AI-generated ad contents will feature a SynthID metadata watermark for identification.