Apple plans to revamp TV app, aims to be streaming hub for shows and movies

The company's goal is to combine its content offerings, channel-subscription options, and content purchases into a unified streaming hub.

According to Bloomberg, this revamped app could launch as early as December and will be available on various platforms, including the Apple TV box and other TV operating systems where the Apple TV app is present.

This move aligns with Apple's long-standing ambition to create a simplified and user-friendly interface for TV content consumption, a vision that dates back to Steve Jobs' aspirations for the future of television. The current TV app already offers recommendations from multiple streaming services and the ability to subscribe directly to various streaming platforms, providing Apple with a share of subscription revenue.

By integrating its extensive iTunes library of shows and movies, Apple aims to make the TV app even more appealing to users.

This strategic revamp comes as Apple prepares to launch its Vision Pro headset, which doubles as a television device. The TV app is likely to play a prominent role in the headset's user interface, allowing Apple to establish viewer habits early on, especially given that not all third-party apps will be available immediately.