Instagram tests verified-only feed, explores new discovery option

Meta, the parent company of Instagram, is testing a feature that allows users to view a feed consisting only of posts from Meta Verified accounts.

Instagram head Adam Mosseri announced the experiment on his broadcast channel, highlighting its potential benefits for both users and creators. The toggle for this "Meta Verified" feed will appear under "Following" and "Favorites" options, providing a new level of control for users.

Meta Verified is a subscription program available for $11.99 on the web or $14.99 in the app, offering benefits such as a blue verification checkmark, enhanced customer support, and protection against impersonation. The prominence of this new toggle could make Meta Verified more appealing to users aiming to gain more visibility on Instagram.

However, the post did not specify the scale of the test or which users would have access, but Mosseri encouraged feedback from the community.

Meta introduced the Meta Verified program earlier this year for Instagram and Facebook, initially testing it in Australia and New Zealand before expanding to the US. This move follows X (formerly Twitter) introducing paid verification as part of its X Premium offering, which led to mixed results in terms of user experience.