Twitch's new simulcasting feature opens doors for streamers on multiple platforms

Twitch has unveiled a new feature that enables its content creators to simultaneously stream their content on various live streaming services.

The announcement was made during TwitchCon, marking a significant expansion of Twitch's streaming capabilities. Previously, streamers were limited to simulcasting on mobile platforms such as TikTok and Instagram. However, with this update, Twitch streamers can broaden their reach across multiple platforms, provided they do not have an exclusivity agreement with Twitch.

Over recent months, some prominent Twitch streamers have explored opportunities on competing platforms. High-profile figures like xQc, Amouranth, and Nickmercs have inked significant deals with Twitch competitor Kick. Even Ninja, who previously had an exclusive contract with Twitch, terminated the agreement in September 2022 to pursue simulcasting on multiple platforms.

Twitch has outlined specific recommendations for a new simulcasting policy. Streamers should ensure that the quality of their Twitch broadcasts matches or exceeds the quality of broadcasts on other platforms. Streamers are advised not to post links to their Twitch community in simulcasts on other platforms. While streamers can include links to third-party websites on their About pages, they cannot link out to their other simulcasts while actively live on Twitch. Streamers are also prohibited from using third-party services to aggregate chats across platforms.

Twitch plans to introduce a tool in the future that will allow streamers to indicate when they are simulcasting, providing transparency to their audience and the platform.