TikTok explores integrating Google Search results into app

TikTok, the popular short-video platform, is testing a new feature that could see Google Search results integrated into its in-app search.

While the feature is currently in the testing phase and not available to all users, a TikTok spokesperson has confirmed that it is one of several third-party integrations the platform is experimenting with in select markets.

TikTok has also been testing the inclusion of Wikipedia entries directly into its search results, signaling the platform's broader ambitions to become a comprehensive destination for various online activities beyond video sharing.

The integration of Google Search is noteworthy, as it aligns with trends observed in younger internet users who increasingly turn to social media platforms like TikTok and Instagram for search and information instead of traditional search engines like Google.

Google's Prabhakar Raghavan, who leads the company's Knowledge & Information division, noted that a significant portion of young users opt to use social apps for various searches, even for tasks like finding a place to eat.

This change in behavior is challenging traditional Internet search models and impacting the competitive landscape of the search industry.