Google Flights introduces new feature to find the cheapest booking time

The goal is to help travelers make informed decisions on whether to book right away or wait for potentially lower prices.

For instance, this new insight could reveal that the optimal time to secure a flight is two months before departure or that prices have typically dropped closer to the travel date.

The introduction of the "cheapest time to book" insights and other flight-saving features was announced through a Google blog post, which also provided insights into flight booking trends for 2023 through July.

According to the post, historical data shows that for flights around Christmas, the best time to book is 71 days before departure, compared to the 22-day window highlighted in the 2022 trends report. Additionally, trends suggest that for U.S. trips to Europe, prices tend to be lowest 72 days or more before takeoff.