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Microsoft has introduced the "world's first ever pizza-scented controller" as part of a promotional campaign for the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie.
The custom TMNT Xbox controllers feature a unique scent diffuser attached to the back in the shape of a slice of pizza. There are four variations of these pizza-scented controllers, and they will be available only through a sweepstakes giveaway, so they won't be mass-produced.
Microsoft is running the giveaway through the Xbox Game Pass Twitter account. To enter the sweepstakes, participants must retweet a specific post. All the necessary details for this pizza-scented Xbox giveaway can be found on the official Xbox website.
Microsoft has a history of creating custom variants of its gaming consoles and controllers for promotional purposes. Previous giveaways have included special editions such as a Jordan-branded Xbox One X and an Xbox One that emits the iconic Taco Bell "bong" noise.