Yandex enables Telegram channels to monetize content with its advertising network

This integration of Yandex's advertising network with Telegram provides an opportunity for channel owners, even those with only two thousand subscribers, to connect to the Yandex Advertising Network and receive income from their channels.

With more than 350,000 advertisers and an average of 4.5 billion ads placed daily, the Yandex Advertising Network is a strong platform offering comprehensive advertising solutions in 50 countries. Using its extensive experience, Yandex adapted its advertising platform for the Telegram messaging service, which has more than 700 million monthly active users worldwide.

The integration ensures effective ad placement, targeting the right audience for optimal results. Yandex's neural networks take into account channel topics and find ads that match the interests of its audience, simplifying the process for both channel owners and advertisers. This automated system saves time and resources, allowing channel owners to focus on providing interesting content and advertisers to focus on attracting the target audience.

Advertising posts will be placed by a Yandex-developed bot, with channel owners having full control over the frequency and timing of ad displays. This empowers channel owners to generate revenue through advertising, regardless of the channel's popularity or niche topic.

Yandex has already started accepting applications for participation in the test phase from channel owners and advertisers. To participate in the test, channels must have at least two thousand subscribers and comply with the laws and rules of the Yandex Advertising Network.