TikTok expands its monetization options for creators

The new feature called Creative Challenge allows brands to select videos submitted by creators for a chance to earn ad money.

While there's no guarantee of making money, this presents an opportunity for creators to showcase their skills and potentially earn from their content.

The Creative Challenge is funded by advertisers who provide funds for creators. Participating creators can submit their high-quality, well-edited, and original content for consideration by brands. The selection process is based on metrics such as views, clicks, and conversions.

To participate, creators must be at least 18 years old and have at least 50,000 followers.

Once a creator submits their content, they may receive feedback or revision requests from the brand, which they can accept or appeal. The created videos will not be published on the creator's profile but will be featured on the For You page if approved.

According to TikTok, creators can submit their videos to multiple challenges as long as there are available slots. However, TikTok did not specify specific details of the approval process.