Apple rumored to drop 'Hey Siri' trigger phrase at WWDC

Bloomberg's Mark Gurman hints at a possible announcement from Apple regarding changes to Siri during next week's WWDC keynote.

The change in question involves moving away from the current "Hey Siri" trigger phrase, which is necessary to activate the virtual assistant hands-free.

Gurman took to Twitter to recap his previous report from November, in which he mentioned that Apple is actively working to make Siri able to accept and respond to commands without having to say the phrase "Hey Siri." Instead, users will just have to say "Siri".

Everyone is asking about Siri, AI and WWDC on Monday. One item I haven’t mentioned in a while has been a major project to drop the “Hey” from “Hey Siri.” I’d look out for that possibility next week. https://t.co/jGqyI54SXE
— Mark Gurman (@markgurman) June 2, 2023

This modification would bring Siri closer in line with Amazon's voice assistant, Alexa, which responds simply to the command "Alexa" without any additional trigger phrase.

In addition to this change, Gurman also stated that Apple is exploring deeper integration of Siri with third-party apps and services to offer enhanced assistance based on additional contextual information.