Google intends to employ new AI models for ads and to assist YouTubers

Internal documents obtained by CNBC reveal Google's plans to utilize its PaLM 2 AI language model to assist advertisers in creating ad assets.

This aligns with previous reports from April, suggesting that Google could assemble images, videos, and text provided by advertisers to generate ads.

Furthermore, Google is exploring the potential of its AI language model beyond ad creation. The company is reportedly investigating ways to leverage the model to offer video ideas to YouTubers. Additionally, there are plans to integrate an AI chatbot into platforms like Play Store, Gmail, and Maps to enhance customer support services.

Meta, on the other hand, recently launched its AI Sandbox, providing advertisers with early access to AI-powered advertising tools. These tools focus on background generation, image cropping, and text generation to help advertisers tailor messages for specific audiences.

Amazon is also entering the AI-generated ad space, reportedly developing a solution to generate photos and videos for companies aiming to create advertising campaigns on its platform. Rumors suggest that Amazon is even working on a conversational AI search tool, which could answer customer questions and assist with product comparisons.