Young People Are Moving Away from Google

Young people are increasingly turning away from Google, opting for alternative services to find information online, The Wall Street Journal reports.

The younger generation is gravitating toward chatbots and AI tools for internet searches, raising concerns about the future of Google’s core search business. Experts predict that by 2025, Google’s share of the search advertising market could fall below 50% for the first time. For instance, many users now bypass Google altogether, using Amazon to search for products instead.

In addition to losing users to competitors, Google faces mounting pressure from AI advancements. OpenAI has integrated internet search capabilities into ChatGPT, while Meta is reportedly developing its own search engine.

Despite these shifts, some analysts argue that Google’s dominance won’t erode overnight. People tend to stick to established habits, and until a more compelling alternative emerges, Google is likely to remain the default choice for many.