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Snapchat's Here For You in-app portal was launched in some countries in 2020 and in the UAE last year. Now it is available in Saudi Arabia. The release coincides with World Mental Health Day.
Snapchat has partnered with the Saudi Ministry of Communications and Information Technology to make its mental health support service available to users in the Kingdom. The portal provides support to Snapchat users experiencing mental health or emotional crises, as well as those who want to learn more about the issues and how they can help their friends deal with them.
The portal is activated by user searches for terms associated with mental health, such as bullying, stress, anxiety and depression, and provides vetted resources from mental health partners.
With this partnership, we are giving Snapchatters access to an innovative tool, which will enable them to address mental health challenges and subsequently encourages Snapchatters to have a positive lifestyle,
Nasser Al-Nasser, assistant deputy minister at the MCIT, said.
Snapchat says it collaborates with leading nonprofits to provide users with in-app mental health and well-being resources.
The company aims to reach over 90 percent of 13- to 34-year-olds in the Kingdom, “providing support and education for young people through an in-app experience.”
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