Kaspersky has illuminated the world’s tallest building, Dubai’s Burj Khalifa, in an astonishing LED display to showcase the highest protection from cyberthreats, the company announced in a press-release.
In recent years, the world has experienced a rapidly evolving threat landscape for enterprise, as cybercriminals strike increasingly high-profile targets. According to Kaspersky’s findings, in the Middle East alone, every third industrial computer was attacked by threat actors in the first six months of 2022. This is in line with the global trend, showing that as many as 31.8% of ICS computers worldwide faced at least one attempted attack in H1 of the current year.
The light show, that went live on October 12, aimed to highlight the growing cyber threat landscape enterprises face today, and stressing the need for businesses to have a reliable cybersecurity partner to achieve sustainable development. With the light show, the company tried to promote the idea that cybersecurity should be a top priority for enterprises.
Having more than 25 years of experience, Kaspersky has evolved from offering endpoint security to complete business protection and has accumulated unique knowledge about cyberthreats and has reached more than 200 countries and territories. Currently, 400 million users, as well as 240,000 corporate clients are protected by Kaspersky technologies.
Powered by this global threat intelligence data, our portfolio of enterprise solutions combines different layers of protection against any type of cyberthreats to meet the needs of organizations with different levels of cybersecurity maturity,
said Amir Kanaan, Kaspersky Managing Director in the Middle East.
Earlier this week, at the annual GITEX event, the company also presented its portfolio of cybersecurity solutions for enterprises. This included Kaspersky Managed Detection and Response, which delivers advanced round-the-clock protection from threats, supported by one of the industry’s most successful threat hunting teams. Kaspersky’s Threat Intelligence, was also displayed, providing access to technical, tactical, operational and strategic threat intelligence data from the world-leading researchers and analysts.
Most recently, Kaspersky Endpoint Detection and Response Expert showed a 100% “Total Accuracy Rating,” having detected every element of each threat in the comparative Enterprise Advanced Security assessment by the SE Labs independent security testing organization.