Jony Ive Designs 'Magically Transforming' Red Nose for British Charity

British charity Comic Relief has partnered with legendary Apple designer Jony Ive for the latest iteration of its iconic Red Nose.

The new Red Nose, which transforms from a flat crescent shape into a honeycomb-paper sphere, will be sold as part of the charity's annual Red Nose Day fundraising event, set to take place on March 17th.

Ive and his design firm, LoveFrom, worked to create the new Red Nose, which is made mostly from plant-based materials. The redesigned nose is being touted as the "most dramatic makeover since its debut in 1988" by Comic Relief. In a statement, Ive said, "We hope it brings a little moment of joy to everyone who wears one."

The new Red Nose, which ships in a compact case, will be available for purchase starting today for £2.50 (around $3). Online orders are limited to eight per person ahead of Red Nose Day. This year, the Red Nose will also be available for the first time on Amazon, which Comic Relief is calling "the new home of the Red Nose."

The new Red Nose is one of the first products from Jony Ive that the public can buy since his departure from Apple in 2019. Since leaving the tech giant, Ive has teamed up with designer Marc Newson to form LoveFrom, which has collaborated with companies such as Airbnb and Ferrari. Ive's extensive portfolio at Apple includes the colorful iMac G3, the iPod, and the iPhone.

Last year, the British public helped raise more than £42 million (around $51 million) for Comic Relief, bringing the charity's total fundraising past the £1.5 billion mark since it was established in 1985. The new Red Nose is expected to continue the tradition of generating significant funds for the charity's good causes.