Gurman: Forthcoming Report and Design of Apple Watch "Pro"

Bloomberg insider Mark Gurman, in his latest weekly Power On newsletter, said Apple could face economic challenges amid rising inflation, increasing interest rates and the threat of a recession.

This week, the company is due to report its fiscal third quarter sales which are expected to be about the same. Analysts forecast that revenues will grow about 2 per cent year-on-year, the slowest pace since 2020. Revenue, on the other hand, will be around $82.7 billion. iPhones will account for just under half of that amount, and services will account for almost $20 billion.

As for hiring, which Gurman announced last week, some positions will not be filled and team sizes will be maintained. The company has so far avoided layoffs, but Gurman expects Apple to take that step soon.

Apple has also released a 59-page report that claims to be a leader in health technology, which includes information on all health and fitness related functions. The company intends to further develop this area, especially with the Apple Watch in its arsenal.

Gurman notes that the Apple Watch has huge potential, given that the company may expand its functionality in the future by adding a body temperature sensor, a glucose monitor and a blood pressure monitor. Perhaps the blood pressure technology will not arrive until 2025. And the glucose measurement feature may not be ready until closer to the end of the decade.

Gurman also reported on the new design and distinctive features of the Apple Watch "Pro".  It will have a larger display than the standard models by about 7%, extended battery life and a body temperature sensor. The watch will not have flat sides and will be made of stronger titanium.