Apple raises prices on Macs, iPads, and other devices amid memory shortage

Apple has increased prices across several product lines, including Macs, iPads, Vision Pro, Apple TV, and HomePod devices. iPhone, Apple Watch, and AirPods prices remain unchanged.

The company says the increases are the result of a sharp rise in component costs, particularly for memory and storage.

Mac starting prices

• MacBook Neo — $699 (up from $599)
• 13-inch MacBook Air — $1,299 (up from $1,099)
• 15-inch MacBook Air — $1,499 (up from $1,299)
• MacBook Pro with M5 — $1,999 (up from $1,699)
• MacBook Pro with M5 Pro — $2,499 (up from $2,199)
• MacBook Pro with M5 Max — $4,099 (up from $3,599)
• iMac — $1,499 (up from $1,299)
• Mac Studio with M4 Max — $2,499 (up from $1,999)
• Mac Studio with M3 Ultra — $5,299 (up from $3,999)

iPad starting prices

• iPad — $449 (up from $349)
• 11-inch iPad Air — $749 (up from $599)
• 13-inch iPad Air — $949 (up from $749)
• 11-inch iPad Pro — $1,199 (up from $999)
• 13-inch iPad Pro — $1,499 (up from $1,299)
• iPad mini — $599 (up from $499)

Other devices

• Apple TV 4K — $199 (up from $129)
• HomePod — $349 (up from $299)
• HomePod mini — $129 (up from $99)
• Vision Pro — $3,699 (up from $3,499)

In a statement to Reuters, Apple said it had been absorbing higher component costs for as long as possible but could no longer avoid passing part of those increases on to customers. The company said it continues to look for ways to reduce costs despite the price increases.

Apple CEO Tim Cook warned about the move a week earlier, saying the company could no longer fully offset soaring memory prices. He linked the shortage to the rapid expansion of AI infrastructure, as memory manufacturers continue shifting production toward high-performance chips for AI servers.

The memory shortage has affected the broader consumer electronics industry in recent months, driving up costs for products ranging from smartphones and gaming consoles to digital cameras.