Apple Expecting High Demand for iPhone 14

Apple expects continued strong demand for the iPhone and has asked suppliers to produce 90 million iPhone 14 models despite a slowing smartphone market, Bloomberg reported.

The company plans to produce around 220 million iPhones in total, which is comparable to the number last year. Bloomberg's sources said that Apple customers are still willing to buy premium devices. This will help the company weather the downturn in the smartphone market.

It is rumoured that the starting price of iPhone 14 Pro models could be higher than the iPhone 13 Pro models, increasing the average selling price of iPhones in 2022. Apple has not given revenue forecasts since 2020, but Apple CFO Luca Maestri said that revenue growth is expected to accelerate in the Q3.