Apple Denies Selling Siri Data to Advertisers

Apple has officially denied allegations that it sells or shares Siri-collected user data with advertisers.

The company emphasized that it has never used Siri data to build marketing profiles, share with advertisers, or sell to third parties.

Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so, the company stated.

The announcement follows a $95 million class-action settlement, where plaintiffs accused Apple of recording conversations triggered by accidental Siri activations and allegedly sharing that data with advertisers.

Some users claimed they saw targeted ads after discussing specific brands or services, such as Air Jordan or medical consultations. While Apple denied these allegations, it agreed to settle the case to close the lawsuit.

Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so.