AirTree supports generative AI content platform Narrato

In 2022, venture capital firms invested a staggering $4.5 billion in generative AI, which is currently a highly sought-after technology.

Narrato is a San Francisco-based startup that has recently announced its successful raise of $1 million in a pre-seed round of funding, led by AirTree Ventures, an Australian firm that has previously invested in successful ventures such as Canva, Linktree, and Employment Hero. Other investors in this round include OfBusiness, a B2B e-commerce platform, and serial entrepreneur Shreesha Ramdas.

Narrato provides an AI-powered content creation and collaboration platform that offers an array of features such as automation, collaboration, publishing, and content optimization. The platform is designed to assist marketing teams with their content creation needs and streamline the entire process. It provides users with a range of content templates, including blogs, articles, web copy, emails, video scripts, social media content, and art, and users can choose from these templates for both AI and non-AI content creation.

Narrato's AI content assistant is its main feature, which helps with planning, automatic brief generation, content creation, optimization, and more. The platform also offers collaboration and workflow tools, along with automated publishing features. Once briefs are created through generative AI, writers can use them for SEO guides and outlines. They also include research and benchmarking to help content creators reach a wider audience.

Narrato's founder, Sophia Solanki, is an Australian serial entrepreneur who has previously built successful ventures in the content marketing and social media management space. She believes that generative AI is an extremely powerful tool for content creation and has embedded it into different stages of the content process to make the process more efficient.

Narrato plans to differentiate itself from its competitors by embedding generative AI into the entire marketing and content creation workflow in a single platform. While Notion, Clickup, and Airtable are used by content creators for content project management, Jasper and Copy.ai are content creation platforms that also use AI. Narrato's goal is to provide an all-in-one solution for content creation and marketing teams, offering a comprehensive suite of features to help users create high-quality content with ease.

AirTree partner Elicia McDonald has praised Sophia Solanki's achievements in the content marketing space, saying, "Having identified the massive opportunity for generative AI in content marketing and already successfully built two companies in this space, Sophia knows the market inside out. She has a strong connection to the problem and has achieved impressive traction for a company at such an early stage, especially considering they’ve bootstrapped to date."