Oura acquires metabolic health startup ahead of Oura Ring 4 launch

Oura, the health hardware company behind the Oura Ring, has announced its acquisition of Veri, a Helsinki-based startup focused on metabolic health.

The deal comes just as the Oura Ring 4 is expected to launch, following an FCC filing. Veri’s platform helps users monitor blood sugar levels and offers personalized guidance to improve health through nutrition and lifestyle changes.

Oura CEO Tom Hale emphasized the demand for nutrition insights among Oura users, with 97% of surveyed users expressing interest in how their diet affects their health. Veri’s brand will be phased out by the end of 2024, with its services integrated into Oura’s existing health suite. However, it remains unclear if current Veri users will need to purchase an Oura Ring to continue using the service.

While Hale hinted at the possibility of integrating glucose monitoring into Oura’s future products, he noted that the technology remains a distant prospect. Oura has not disclosed the financial details of the acquisition.