Greenland startup ships centuries-old glacier ice to Dubai's elite bars

The exclusive practice, reported by The Guardian, has drawn attention to the startup's initiative, which claims to provide a unique, bubble-free, slow-melting, and pure ice sourced directly from ancient glaciers.

The company's website boasts that the ice comes from glaciers frozen for over 100,000 years, untouched by human activities or pollutants.

However, the revelation has triggered a wave of criticism on social media, with concerns about the wastefulness and environmental impact of shipping ice over 9,000 nautical miles. Critics argue that the practice is dystopic and offensive to environmental sensibilities, given Greenland's association with climate change and melting glaciers.

Responding to the backlash, Rasmussen claims that Arctic Ice operates in an environmentally friendly manner. The startup uses a specialized boat to collect ice chunks that have already broken off from melting glaciers.

While the practice raises ethical questions about exploiting melting glaciers for luxury consumption, Arctic Ice contends that its mission aligns with environmental goals and carbon neutrality.