TikTok enhances Effect Creator Rewards with lower eligibility requirements and global expansion

TikTok is set to revamp its Effect Creator Rewards program, aiming to make it more accessible and globally inclusive.

The $6 million fund, introduced in May, will now be available in 14 additional countries, expanding beyond the original six, including Australia, Brazil, Canada, and more.

One significant change is the reduction in eligibility requirements. Creators will only need to have five effects published, with at least three of their effects used in 1,000 videos to qualify. Previously, creators needed an effect to be used in 500,000 videos to earn rewards; now, it's reduced to 200,000 videos.

TikTok is also adopting a variable payout rate system, meaning creators will receive varying payouts based on factors like the region where the video was created. Moreover, creators will no longer have to accumulate 100,000 more videos with their effect for each payout; they can now collect rewards for every additional qualified video during the 90-day period.

These updates follow TikTok's recent revamp of its creator fund, introducing the "Creativity Program Beta." This new program aims to generate higher revenue and opportunities for creators, opening eligibility to more countries.

While it's unclear if this will replace the Creator Fund, the Creativity Program offers the potential for creators to earn significantly more than before, up to 20 times the previous amount.