Getty Images unveils AI art generator trained on its vast image library

Getty Images, a leading provider of stock images, editorial photos, videos, and music, has introduced a generative AI art tool with a distinctive feature — it's trained on Getty's extensive image database and offers royalty-free content.

This tool aims to provide a "commercially safer" solution compared to rival AI art generators, reducing the risk of copyright issues for users.

Despite Getty's previous doubts about artificial intelligence, the move allows the company to enter the growing AI market. Competing photography services like Shutterstock and Adobe Stock have also ventured into AI-generated content.

Getty's Generative AI tool uses NVIDIA's Edify AI model from its Picasso cloud service, setting the stage for a unique competition with other AI art solutions.

In addition to this AI tool, Getty is rolling out a new "a "contributor compensation model for AI licensing" to ensure that creators are rewarded based on the amount of content they upload and existing licensing revenue.