Apple considers ending social media customer support services

Reports suggest that Apple might not offer customer support on social media platforms like X (formerly Twitter), YouTube, and the Apple Support Community online forum anymore, starting this year.

Sources say Apple could be planning to remove roles that provide support on social media, including a paid position for the Apple Support Community. This change might affect around 150 employees. Although these shifts could happen later this year, there's a chance that those employees might be offered a chance to switch to offering support over the phone.

If these changes happen, starting from October 1st as rumored, people looking for help on X will get automated messages guiding them to other sources. Apple will also stop giving support through comments on YouTube videos on their Apple Support channel.

It's not entirely clear why Apple is thinking about this change. It could be about saving money, especially after the cost of using certain social media tools increased. Or Apple might be trying to find better ways to help customers with their technical issues.

This kind of move isn't unique to Apple – other companies like Sony and Netflix have also reduced their customer support on social media platforms.