Instagram's 'Link in Bio' now allows up to five links

Mark Zuckerberg has stated that the addition of more links to the platform has been one of the most frequently requested features.

Mark Zuckerberg, the CEO of Meta, recently announced a significant update to Instagram that will allow users to add up to five clickable links to their Instagram bio. This feature is one of the most requested among Instagram users, who have been asking for more flexibility in directing their followers to different websites or content. Previously, Instagram only allowed for one clickable link in the bio, which limited users in terms of promoting their content or driving traffic to other websites.

To add links, users simply need to edit their profile on the mobile app and input the URLs they want to feature. Additionally, they can title and reorder the links to their preference. However, if a user adds more than one link, visitors to their profile will see a "[Your first link] and 1 other" message and will need to click through to see the full list of links. While this may require an extra click from visitors, it's still a major improvement over the previous one-link limit and will likely be well-received by Instagram users.

This update is particularly significant for creators, influencers, and businesses who rely on Instagram to promote their work or products. With the ability to feature up to five links, they can now direct their followers to multiple pages or products on their website, making it easier for their followers to engage with their content and ultimately drive more traffic to their website. This new feature could also potentially reduce the need for third-party link services like Linktree, which have become increasingly popular among Instagram users.

This update comes at a time when many are looking for alternative social media platforms, following Elon Musk's takeover of Twitter. With this new feature, Instagram may become a more appealing platform for creators and businesses who are looking for more flexibility and customization options. In addition, Meta has also recently rolled out paid verification for Instagram, which offers benefits such as direct access to customer support. Overall, these updates suggest that Meta is continuing to invest in Instagram and make it a more valuable tool for its users.