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6 Mar, 2023
1 min time to read

Although the substance of the content is generated by people, the prompts that initiate the conversation are powered by machines.

LinkedIn has launched a new feature called "collaborative articles" that utilizes "AI-powered conversation starters" to facilitate discussions between experts on the platform. The company claims that the system will match each article with relevant member experts based on their skills graph and invite them to provide additional context, information, and advice to the stories.

The system is intended to make it easier for people to contribute their perspectives by providing conversation starters. The bodies of the articles are powered by AI based on prompts created by the company's editorial team. LinkedIn has already used this technology to produce nearly 40 articles in the last two days. The company has selected a "select group of experts" to contribute to the articles, offering them the opportunity to boost their reputation and increase their following.

However, some of the AI-powered content has received mixed reactions from contributors, with some praising the advice and others expressing confusion or disagreement. LinkedIn's use of AI is not surprising, given Microsoft's investment in OpenAI and its efforts to integrate the technology into its products. The collaborative articles concept aligns with LinkedIn's goal of becoming a place where professionals come to learn and acquire knowledge, as demonstrated by its LinkedIn Learning division.