Clubhouse Moves Away from Broadcasting

Clubhouse CEO announced the social app is now focusing more on smaller, private groups.

While Clubhouse initially grabbed headlines in 2020 with appearances from celebrities such as Elon Musk, the startup failed to maintain its rapid growth. Clubhouse laid off employees this summer and has experimented with shifting its strategy.

Now, the app is focused on cultivating online communities that are more intimate, CEO Paul Davison said at the TechCrunch Disrupt conference.

To allow for smaller conversations, Clubhouse has been testing a new feature called Houses, which Bloomberg first reported on in June. In Houses, users can create private clubs, in which invite-only members can more freely talk to each other.