Etihad Airways Partners with BD4 to Optimise Digital Touchpoints

Etihad Airways, the UAE's national airline, has signed a partnership agreement with BD4, an artificial intelligence-based profiling and decision-making platform, to support the airline's digital innovation.

Following extensive testing, Etihad will roll out the BD4 platform across all digital touchpoints. According to the company, it will improve the customer experience by helping the company to connect with its audience on a one-to-one basis.

With accurate artificial intelligence models and real-time profiling capabilities, Etihad Airways will be able to use predictive analytics at the individual passenger level, thereby significantly increasing the relevance of brand interactions and promotions.

Frank Meyer, Chief Digital Officer at Etihad, says:

We look forward to the partnership with BD4. During extensive evaluation, their team worked seamlessly with ours, supporting the development of a data driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver against our commercial goals. The results of our trials are just the start as we work with them to further enhance our website and provide customers with an intuitive, personalized online experience.