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9 Mar, 2023
1 min time to read

The company has announced that the transition will solely affect its desktop website, and the implementation will occur on April 6, 2023.

YouTube has announced a significant change to how advertisements appear in videos on its platform. Starting April 6th, 2023, overlay advertisements, which resemble banners shown at the bottom of a video, will be eliminated from YouTube's desktop-based website.

While overlay ads are effective at attracting viewers' attention, they are also obtrusive and take up unnecessary space. Additionally, users will be redirected to the website associated with the ad after clicking on the picture or text, which can disrupt their viewing experience.

To enhance the viewer experience and transfer engagement to better-performing ad formats on desktop and mobile devices, YouTube has decided to remove overlay ads from its desktop-based platform. Viewers will still see ads that display at the start, middle, and finish of videos, but they won't encounter a bothersome advertisement each time they play a video. Overall, this change will improve the user experience and ensure that viewers can watch videos without any distractions.