Mobile App Downloads in the UAE Jump 23% in H1

Mobile app downloads in the UAE grew by 23 percent in the first half of 2022 with finance-related apps registering the highest surge in demand

Finance-related apps downloads jumped 183 percent during the six-month period, the latest data from AppsFlyer shows. Downloads of travel, entertainment, social and food-related apps also grew by 36 percent, 31 percent, 30 percent and 15 percent, respectively.

Retail app downloads, however, dropped 9 percent as more people visited physical stores after the UAE eased pandemic-related restrictions amid a lower number of infections.

Our findings indicate a growing preference for mobile apps as the primary engagement channel. While this is ushering in a new era of convenience for consumers, it has greatly increased the competitiveness of the space,

Samer Saad, Middle East manager at AppsFlyer told The National.

The latest data comes at a time when consumer spending continues to rise in the UAE as the economy recovers from the pandemic.