Meta launches its first smart glasses under its own brand, starting at $299

Meta has unveiled its first smart glasses sold under the company's own brand.

The new devices, called Meta Glasses, are still manufactured in partnership with EssilorLuxottica — the company behind brands such as Ray-Ban and Oakley — but are now being marketed as Meta products rather than under a third-party label.

The lineup includes three frame styles: Meta Adventurer, Meta Fury, and Meta Glasses by Kylie (Starfire), created in collaboration with Kylie Jenner. The first two models are priced at $299, while the Kylie Jenner edition costs $399. Buyers can choose from several frame and lens colors, including prescription lens options.

In terms of hardware, the glasses are similar to Meta's existing smart eyewear. They feature a 12-megapixel camera capable of recording 3K video, six microphones, and the company's Muse Spark AI model, which powers the smart features. The devices do not include a display and offer up to eight hours of battery life.

Meta also suggested that it is considering an even more affordable version without a camera for users primarily interested in calls, audio playback, and AI assistant features.

The launch marks another step in Meta's broader wearable technology strategy. Previous products were released under brands such as Ray-Ban Meta and Oakley Meta, while the company introduced Meta Ray-Ban Display, its first model with a built-in display, in late 2025.