Bloomberg: Apple’s next CEO to reduce stock buybacks and focus on new devices

John Ternus will officially become Apple’s CEO in September 2026. According to Bloomberg, he plans to significantly reshape the company’s financial strategy.

The incoming chief intends to reduce stock buybacks and redirect the saved funds into direct investment in new product development.

During Tim Cook’s tenure, Apple introduced only three fundamentally new device categories. Ternus is preparing to launch around ten new product types in his first years as CEO.

His first major fall announcement is expected to be Apple’s first foldable iPhone. Bloomberg’s Mark Gurman estimates the device could be priced at around $2,000.

The company is also planning a broader push into the smart home market. Engineers are already working on a display-equipped hub and a tabletop robot designed for video calls.

Wearables with built-in AI capabilities will become another key focus. The lineup is expected to include smart glasses, an AI-powered wearable pendant, and AirPods with integrated cameras.

Innovation will also extend to Apple’s core computer lineup. A MacBook with a touchscreen display is expected to be announced in late 2026 or early 2027.

In the longer term, Apple aims to release lightweight augmented reality glasses, which the company sees as a potential replacement for smartphones.

Analysts note Ternus’s track record in hardware pricing strategy. He previously led the launch of the $599 MacBook Neo, positioned as a more affordable option.