Apple to 'break new ground' in generative AI, Tim Cook teases

During Apple's annual shareholders meeting, CEO Tim Cook hinted at groundbreaking advancements in generative AI slated for this year. Cook's remarks come amidst anticipation for major AI developments expected to be unveiled at events like WWDC in June.

Earlier announcements hinted at upcoming AI features, particularly with the introduction of auto-correct and text prediction enhancements last fall.

The question now arises: Will Apple truly revolutionize AI technology, or is Cook referring to advancements within Apple's proprietary AI technologies? Investors eagerly await further details, as AI emerges as a central focus following the discontinuation of the Apple Car project.

Apple's entry into the AI arena will face competition from established players like OpenAI and Google. However, Apple's unique system-level access and tailored silicon design offer the potential to enhance the overall ecosystem experience.