X Premium users get the option to hide their likes

X, formerly known as Twitter, has announced a new feature for its premium subscribers that allows them to hide their likes tab from the public.

When enabled, the likes tab completely disappears from the profile of an X Premium user. This move is part of X's ongoing effort to attract more subscribers, as the company's US advertising revenue has seen a 60 percent decline.

Premium subscriptions start at $8 per month or $84 per year, offering early access to new features and the coveted verified blue checkmark.

One notable advantage of this feature is that it provides premium subscribers with the ability to discreetly like content without it being visible to the public. This could be especially appealing to public figures and officials who want to maintain a more private online presence.

In the past, public figures have faced PR challenges when their public likes revealed potentially controversial or embarrassing preferences. With the option to hide likes, X Premium may become an attractive choice for individuals seeking a more discreet online experience.