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9 Feb, 2023
1 min time to read

You can sidestep lengthy Twitter discussions if you're open to making a payment.

Twitter Blue now offers a compelling reason to subscribe beyond longer video uploads and the prestigious blue checkmark. As of today, members in the US can now post tweets up to 4,000 characters. Although scheduling and saving these posts as drafts is not currently possible, this feature could come in handy for sharing lengthy thoughts without having to write a multi-tweet thread.

Non-Blue Twitter users can still reply to and quote these longer tweets. Twitter acknowledges that scrolling through an abundance of these extended posts could be overwhelming, so tweets exceeding 280 characters now come with a "show more" prompt to reveal additional content. Twitter Blue is priced at $8 per month or $84 per year.

If you're a user of social networks like Facebook or Mastodon, then this might not be enough to get you to switch platforms. However, it could come in handy if you want to share a lengthy post across multiple social media sites without having to condense it or break it up.

Twitter is feeling the heat to make Blue more attractive. According to reports, there were only 180,000 Blue subscribers in the US as of mid-January, and around 290,000 worldwide. Although the new subscription service has only been available for a short time, it needs to be very appealing to users if Elon Musk hopes to reach his goal of generating half of Twitter's revenue from subscriptions.