Samsung is reportedly developing budget smartphone with more vibrant colour options

Renders that were allegedly leaked recently seem to depict a Samsung device that will be available in a variety of vibrant colors.

It seems that a recent leak has revealed the Galaxy A34, a mid-range smartphone with a 1080p OLED display, a 48-megapixel main camera, and an Exynos chipset. The most exciting aspect of the device, however, is its potential color options: lime, purple, and pearlescent. If these renders are accurate, it appears that budget phones may become more colorful in 2023. This is a welcome change, as phone manufacturers have seemingly assumed that people in the US, particularly those on a budget, only want black phones. A review of Samsung's current A-series options shows that most models are only available in one color: black. On the other hand, the S22 series and the Z Flip 4 offer a wider range of color options, such as burgundy and purple.

In the United States, it can be difficult to find budget smartphones that come in a variety of fun and colorful options. While Apple and Google offer some limited color choices for their budget devices, such as the 2022 iPhone SE and the Pixel 6A, other manufacturers like Motorola and OnePlus tend to stick to more basic color options like black for their flagship phones. Even in lower budget ranges, the selection of colorful options is often limited.

In contrast, in other markets like India and the UK, budget smartphone brands like Samsung and OnePlus offer a wider range of color options, including shades like copper, mint, peach, and Bahama blue. It's unclear exactly why this is the case, but it could be due to cost-saving measures, influence from US carriers, or simply a lack of demand for colourful phones in the US market.