Meta Plans to Introduce More Paid Features

Meta moves ahead with its plans to identify and build “possible paid features” for Facebook, Instagram, and WhatsApp.

The company is setting up a new division, that will attempt to bring more paid features into Meta's main social apps, all three of which boast billions of users. It’s being set up after Meta’s ads business was severely hurt by Apple’s ad tracking changes on iOS and a broader pullback in digital ad spending.

The group, called 'New Monetization Experiences', will be led by Pratiti Raychoudhury, who was previously Meta’s head of research.

According to The Verge, the company is still committed to growing its ads business and has no plans to let people pay to turn off ads in its apps.

I think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for and be excited to pay for,

Meta’s VP of monetization overseeing the group, John Hegeman told The Verge.