Uber Shuts Down Free Loyalty Programme

Uber is shutting down its free loyalty programme, Uber Rewards, so it can focus on its subscription-based Uber One membership.

Uber launched the rewards programme in 2018 to allow passengers to earn points for every dollar spent on rides or Uber Eats deliveries. Those points could then be used to get discounts on future rides or deliveries.

In November 2021, Uber started introducing Uber One, which, for $9.99 per month or $99.99 annually, allows members perks like 5% off certain rides or delivery orders and unlimited $0 delivery fees on food orders of over $15 and grocery orders of over $30.

According to an update posted by the company, Uber Rewards will officially shut down on November 1, 2022. The company did not officially clarify why it is shutting down the Rewards programme in favor of the Uber One membership. The most obvious reasons seems to be the lack of returns and user loyalty that the company would have expected from the programme.