Telegram’s digital gift market nears 300 million USD in 2025

The Telegram gifts market has reached nearly 300 million USD in sales less than a year after trading was introduced.

According to data shared with Durov’s Code by Getgems, figures from the public Dune dashboard show that as of 25 November, total sales amounted to 296 million USD.

• The number reflects transactions made on third-party Telegram marketplaces as well as NFT marketplaces operating on the TON blockchain.
• The overall market capitalization of Telegram gifts reached 128 million USD in November 2025. Current data indicates that more than 2 million users now own nearly 9 million gifts.
• The Plush Pepe collection, which debuted at 30 USD in December 2024, has seen its floor price surge to more than 9,700 USD on the secondary market by November 2025.
• Individual sales have exceeded 200,000 USD. In October alone, Plush Pepe trading volume reached 4 million USD. Another collection, Durov’s Cap, rose from an initial 15 USD to 1,420 USD per gift on secondary markets.

Representatives of the marketplace note that Telegram is developing a unique digital economy where gifts serve a dual purpose. They deliver emotion and self-expression, while also signaling personal taste and status.

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Durov's CodeVlad Voitenko