Nvidia GPU prices surge in China after memory cost hike

Prices for Nvidia graphics cards on Chinese marketplaces jumped by 13–28% in a single day after the company notified board partners of upcoming price increases for GPUs using GDDR6 and GDDR7 memory, Wccftech reports.

According to the report, Nvidia informed partners including Asus, MSI, Colorful, and Inno3D that GPU kits would become more expensive by 600 yuan (about $89) for 8 GB models, 900 yuan (about $133) for 12 GB versions, and 1,200 yuan (about $177) for 16 GB cards.

The price increases quickly reached retailers:

• On JD.com, the RTX 5090D with 32 GB of memory rose 22.5% in one day to $5,609. The RTX 5070 Ti climbed 21.8% to $1,402 on JD, while its price on Taobao increased 11.5%.
• AMD graphics cards were also affected. The Radeon RX 9060 XT 16 GB jumped 28.8% on JD to $531. Overall, AMD Radeon prices increased 14.3–28.8%, while Intel Arc GPUs surged by as much as 50%, with some models now selling for around $300.
• Colorful, one of mainland China's largest GPU distributors, has raised official prices for RTX 50-series cards to 40–50% above Nvidia's suggested retail prices.
• MSI has increased prices by 10–20% compared with last week. The RTX 5090D V2 24 GB now sells for roughly $4,000, while RTX 5080 models are priced between $1,400 and $1,900.

The price hikes are also affecting prebuilt PCs. At the official Asus store, a desktop equipped with an RTX 5090increased from 55,500 yuan to 59,000 yuan in a single day — from roughly $8,200 to $8,700.