Khabib Nurmagomedov deletes Telegram Gift posts amid backlash

Posts promoting Telegram’s exclusive collectible gifts featuring Khabib Nurmagomedov have disappeared from the fighter’s social media accounts.

Ahead of the launch of Telegram’s auction for limited-edition “papakha” gifts, the former UFC lightweight champion had shared announcements across his major social platforms. Those posts have now been removed from both Instagram and X.

According to information obtained by Durov’s Code, Nurmagomedov faced a wave of criticism shortly after the announcement. Users expressed frustration with several papakha designs as well as the high prices at which the digital gifts were being offered.

Telegram launched the auction for the Khabib-themed collection on the evening of November 22, running it for twenty-four hours. The centerpiece of the drop was his signature papakha. A total of 29,000 gifts were made available.

Several upgrade designs were prepared in advance, including a papakha rendered in the colors of the Dagestan flag.

Telegram launches auction for Habib Nurmagomedov papakha-themed gifts

Telegram has launched a new auction featuring collectible gifts inspired by former UFC lightweight champion Khabib Nurmagomedov.

Durov's CodeVlad Voitenko